Sharjah TV takes off with a successful outdoor campaign throughout the UAE, promoting its new lineup of Ramadan 2025 shows, also available on Maraya. Hoarding and Lamppost billboards are strategically placed along highways and city centers, featuring a variety of different TV shows with distinct themes. The billboards display the main actors of Sharjah TV's new shows prominently, dressed in traditional clothing that mirrors the tone of each show. The dark blue hue, complete with golden Arabic writing and crescent moon imagery recalling Ramadan, stands out against the UAE’s advertising landscape. The title of each show stands out in bold gold letters, which imbues the title with a degree of prestige and prominence even when viewed on the go. Sharjah TV and Maraya logo at the top both serve to give brand recognition and credibility as well. By implementing the use of Arabic text and imagery familiar to the UAE's cultural identity, the campaign works for both Emirati and broader Arab audiences appreciative of Ramadan's story culture. TV shows such as Aaber Sabeel starring Tarek Mohamed, Maktabat hosted by Aliaa El Mansoury, and Al Nishan which is hosted by Nagy Khamis and Abdullah Hamdy, are showcased to deliver clear messages about the variety of content Sharjah TV and Maraya have to offer. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
