A brand new promotional outdoor campaign by Hyundai blesses the UAE, strategically leveraging the holy month of Ramadan to connect with its audience. The campaign features large-scale hoarding billboards, prominently showcasing Hyundai’s Tucson SUV with an enticing offer. The billboard employs a simple yet striking design for maximum visibility and readability. In the middle is a high-resolution photo of the Hyundai Tucson in motion against a desert backdrop, a setting relatable to UAE's car culture. The Hyundai brand logo is placed at the bottom left for effective brand identification. The name of the dealer, Juma Al Majid Co. L.L.C., and the customer service contact number are clearly specified for easy contact by prospective buyers. The Ramadan wish, Ramadan Kareem, establishes an emotional connection with the viewer, and the campaign becomes more personalized and relatable. In addition, the main promotional message is short and to the point: TUCSON Starting from AED 1,440 Monthly. The finance promotion is highlighted in a large blue box, in a combination of English and Arabic script, making it legible to a bilingual audience Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
