The aroma of spices fills the air as families gather around the Iftar table during Ramadan. In Cairo, the spirit of the holy month is further enhanced by Knorr's OOH campaign, a visual celebration of the brand's role in creating memorable meals. Across the city, on busy roads and in prime locations, billboards showcase Knorr's diverse range of spices and ingredients, each ad face highlighting different recipes and products that resonate with Egyptian mothers. Knorr has launched this campaign in Cairo, utilizing well-distributed billboards to promote its products as essential components of Ramadan meals. The visuals are designed to evoke a sense of warmth and tradition. The Knorr logo is prominently positioned, ensuring brand recognition. The campaign features images of prepared dishes, such as fried chicken (Banié) and other meals, alongside Knorr's product packaging. The Arabic phrase The invitation is on you, the taste and savings are on us, is prominently displayed, emphasizing the brand's support for mothers during Ramadan. The visuals also include Ramadan-themed decorations, such as lanterns and stars, reinforcing the campaign's connection to the holy month. The campaign's design incorporates a green background, a color often associated with growth and freshness. The visuals are clean and straightforward, focusing on showcasing the products and prepared dishes. The placement of the Knorr logo and the Arabic messaging is consistent across the various ad faces, ensuring a unified brand presence. The use of different ad faces for different recipes and products allows Knorr to showcase the versatility of its offerings and appeal to a wider audience. The strategic distribution of billboards across busy roads and prime locations ensures high visibility and reach, reinforcing Knorr's position as a trusted brand in Egyptian households. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
