Following their last major OOH push around December, the well known Automotive— Opel is back, but this time laser-focused on just one model: the Grandland — positioning it as the premium SUV to watch this year. The creative direction is clean and deliberate. Each billboard features high-resolution shots of the Opel Grandland, often shown from sharp angles that highlight its bold lines, luxury finishes, and advanced interior. Two key visuals are repeated throughout the campaign: one showing the car's powerful exterior, and another zooming in on its dashboard and digital cockpit, signaling the car’s focus on innovation and comfort. What really stands out is the cool-toned palette — sleek greys, whites, and deep blues — giving the campaign a polished, modern edge. It’s a clear pivot from loud or overly busy automotive ads; this is quiet confidence. Another smart detail is the clear price point displayed directly on the billboard — From 1,689,999 EGP — making the Grandland feel not only desirable but accessible to a specific segment. Below that, small partner logos like Mobil 1 are featured, adding a subtle nod to quality and performance partnerships without overcrowding the design. Visit MOOH, a dedicated OOH media intelligence agency in Egypt and The UAE, and get more details about Opel’s OOH campaign.
