Radio Fm 90.90 has launched an D/OOH campaign in Cairo to promote its Ramadan programming, Hena Ramadan. The campaign utilizes billboards to communicate the program's availability and encourage listeners to tune in, this D/OOH comes after long time no seen for the brand on D/OOH in Cairo, since 2019. The billboards feature a visually engaging design with a vibrant and colorful background. The background incorporates a pattern of swirling lines and geometric shapes, creating a festive and celebratory atmosphere. The color palette includes a range of pastel hues, such as pink, purple, blue, and orange, contributing to the overall cheerful aesthetic. The phrase Hena Ramadan! is prominently displayed in the center of the billboard, clearly communicating the program's title. The phrase on Radio 90.90, is positioned below, providing the radio station's frequency. The Radio FM 90.90 logo is visible in the lower right corner. The Leo Media logo is also present, suggesting a collaboration or sponsorship. By using a colorful and festive design, Radio Fm 90.90 aims to attract listeners and communicate the availability of its Ramadan program, Hena Ramadan. The combination of clear messaging, prominent branding, and visually appealing graphics effectively conveys the campaign's message to the target audience in Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
