Juhayna, the leading Egyptian manufacturer specialized in producing, processing, and packaging juice, dairy, and cooking products, has climbed up on Greater Cairo’s OOH advertising scene with a contemporary and captivating campaign celebrating the holy month of Ramadan 2025, advertising for Rayeb, a line of sour milk that Muslims drink to break their fast and have suhur. Juhayna’s previous successful OOH appearance was during March 2025 when the brand was advertising for Juhayna's newest product, Turkish Labnah. Juhayna is currently back on track with an even more vibrant and colorful campaign that is bound to grab the attention of passersby on the roads. The reason why people drink Rayeb milk in Ramadan is because it helps with digestion and this is reflected in the main tagline of the campaign which translates to “Digest Easier, Newer Flavor.” The left side of the campaign shows the Rayeb Milk-infused apricot, which is known as Qamar Al-Din which is also a traditional drink in Ramadan. The campaign uses festive Ramadan designs and an orange hue for the backdrop. The colour psychology of orange is optimistic and uplifting, rejuvenating our spirit. The other half of the campaign shows the Rayeb Milk infused with coconut and mango, which is also known as Sobia Mango, according to the campaign, another traditional juice made in Ramadan. The background of this half of the campaign is sky blue. Sky blue inspires loyalty, trust, and innovation. It is also calming and soothing and can inspire feelings of relaxation and hopefulness. Another visual of the campaign includes the message that these milk products are “New and will be available throughout the month of Ramadan.” For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
