Luxury Italian cosmetics and personal care brand Kiko Milano has climbed up on Dubai’s major outdoor advertising arena with a new campaign for its contemporary package “Golden Oasis.” Kiko’s previous successful OOH appearance was during March 2024 when the brand was advertising for its collection “Moonlight Treasures.” Kiko is currently back on billboards even stronger with a captivating and vibrant campaign that is widely distributed across the city to reach the maximum number of OOH audience. The campaign is a relatively new one that was released during the first week of March and is considered a single-format campaign that utilizes hoardings. The campaign uses the main tagline that translates to “Discover Your Inner Beauty” showing two models that are wearing make-up which is part of the new collection Golden Oasis. They look fascinating and fashionable with a golden glow and subtle lipstick. The visual also shows the components of the Golden Oasis package which includes a golden bag to carry all the make-up products, High Pigment 20 eyeshadow, Golden Oasis 3D Hydra Lipgloss, Golden Oasis Face Highlighter Duo, Black Golden Oasis Endless Volume Mascara, Golden Oasis Essential Lips & Cheeks Beauty Gift, 2-in-1 Lip and Cheek Stain, Lip Oil, and Creamy Lipstick. The background of the ad shows golden desert dunes that match the overall theme and vibe of the campaign and promoted products. The campaign also prominently displays the official logo of Kiko Milan to make consumers aware of what is being advertised. The campaign is placed in high-traffic areas to grab the attention of passersby on the roads. Learn more about more OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
