Ramadan, a month of spiritual reflection and community gatherings, is also a time when Egyptian patisseries showcase their finest dessert creations. Among the prominent patisseries in Egypt, El Abd Patisserie, Exception, and Etoile stand out for their delectable offerings. This article delves into the unique Ramadan desserts presented by these three brands, highlighting their specialties and what sets them apart. As the habit goes. The holy month is connected to dessert inventions, and the more creative the invention is the more viral goes. Ramadan 2024 Overview Ramadan is not just a month of spiritual reflection and family gatherings; it’s also a time when Egypt’s top patisseries compete to offer the most indulgent and innovative desserts. Last year, brands like El Abd Patisserie, Etoile, and La Poire captivated dessert lovers with a mix of traditional delights and modern twists, setting the stage for an even more exciting competition this year. Let’s take a look at how these three brands are shaping the Ramadan dessert scene with their unique offerings. El Abd Patisserie Last year around the same time, El Abd released a D/OOH campaign to promote their ramadan menu following the minimalist oriental design to match the vibes of the holy month, moreover the patisserie brand used the digital medium along with the static billboards to grant the maximum visibility. Also the geographical distribution was wide as it covered highways, Etoile In 2024, Etoile embraced a clean and minimalist artwork approach to highlight its Ramadan menu additions. This refined design not only captured attention effortlessly but also made it easy for customers to spot the holy month’s delicacies without any distractions, ensuring a seamless and visually appealing experience. La Poire La Poire’s D/OOH campaign embraced a minimalist approach as well, featuring a captivating close-up of their Ramadan desserts paired with the golden-tagged tagline, “This Ramadan is Even Sweeter.” This elegant execution reinforced the brand’s promise of surpassing expectations, making this season’s indulgence truly unforgettable. Ramadan 2025 Overview El Abd Patisserie El Abd Patisserie, around the same time each year, launches D/OOH outdoor advertising campaign. This year, the visuals remain largely unchanged, showcasing their diverse range of sweets and pastries alongside the Arabic tagline Making Sweets is a Craftsmanship, emphasizing their commitment to tradition and quality. The campaign stays true to the brand’s classic aesthetic, reinforcing its legacy as one of Egypt’s most beloved patisseries. Etoile Etoile's advertising success stems from its signature simplicity. While the brand occasionally adds a playful twist with humor and teaser campaigns, Ramadan remains a season of refined minimalism. Etoile ensures that every new menu addition takes the spotlight, letting the product shine without distractions—just pure indulgence. This approach is flawlessly reflected in this year’s OOH campaign. Exception Patisserie Egyptian ads have long mastered the art of humor to leave a lasting impression, and Exception Patisserie is no exception. This Ramadan, the brand took its witty social media campaign a step further by seamlessly integrating key snippets into its OOH campaign. This clever strategy created a cohesive brand experience across platforms, ensuring consistency while maximizing engagement. By reinforcing brand recall and making the campaign both relatable and highly shareable, Exception perfectly captured the festive spirit of Ramadan in a fun and unforgettable way. As Ramadan continues to be a golden opportunity for Egypt’s top patisseries to showcase their creativity, each brand has carved its own identity in the competitive dessert scene. El Abd remains true to its heritage with timeless visuals that celebrate craftsmanship and tradition, while Etoile embraces a refined, no-frills approach that lets its indulgent creations do the talking. Meanwhile, Exception adds a modern twist, seamlessly blending humor and cross-platform storytelling to keep audiences engaged. As the season draws to a close, the question remains, will Eid campaigns bring fresh creative innovations and out-of-the-box visuals, or will brands stick to the classic patterns that have long defined their identity? One thing is certain, these brands know exactly how to make every celebration a little sweeter, one dessert at a time.
