FAB Misr climbs up on Greater Cairo’s OOH landscape with a contemporary and captivating campaign that aims to connect with members and passersby to make them feel that with FAB Misr, there’s a sense of belonging and community. FAB Misr1’s prior successful OOH was during April 2023 when the brand was establishing a sponsorship with the nationally loved Al Ahly SC and the team made FAB Misr an official banking partner. FAB Misr is currently back on billboards with a campaign that celebrates the holy month of Ramadan and shows us the importance of togetherness and family. The main tagline of the campaign translates to “Our Success is Tied Together,” which really reflects the core value of community, family and togetherness that the bank has applied. The visuals show different people standing in a space together, either doing online banking, or showing each other something. They look like they’re about to open a new business which will also encourage entrepreneurs to join the bank. The campaign also uses FAB Misr’s slogan which translates to “Success Builds Success,” while also prominently displaying the official logo of the bank. FABMISR provides adaptable loan options, including personal, auto, and mortgage loans, designed to empower customers in reaching their individual aspirations by offering competitive rates and flexible terms that align with various life stages. Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, for more information about the FAB Misr campaign.
