As pioneers of climate control, since 1902, Carrier has established a legacy of innovation within the heating, air-conditioning, and refrigeration industries, enabling comfort and efficiency on a global scale. Before the advent of modern air conditioning, hot and humid conditions frequently resulted in lost productivity and disrupted rest. Carrier has launched an OOH campaign in Cairo featuring Egyptian actor Ahmed Ezz to promote its XCOOL air conditioner. The campaign utilizes billboards to showcase the product and leverage the popularity of the featured celebrity. The billboards feature a clean and modern design. The Carrier and Miraco logos are prominently displayed, ensuring brand recognition. The phrase Ezz El Taktaka, is presented in Arabic, which is a playful tagline associated cooling up. The text XCOOL is also featured, highlighting the specific product being advertised. The campaign includes a hotline number, 19111, providing viewers with easy access to further information. The text (Carrier, the number 1 air conditioner) is also displayed, emphasizing the brand's position in the market. The phrase with Miraco guarantee, is included, indicating the warranty and support associated with the product. By featuring Ahmed Ezz, Carrier aims to connect with a wide audience and leverage the actor's popularity to promote its XCOOL air conditioner. The combination of celebrity endorsement, clear messaging, and prominent branding effectively conveys the campaign's message to the target audience in Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
