The 57357 Children's Cancer Hospital Foundation has launched an OOH campaign in Cairo to encourage donations during the holy month of Ramadan. The campaign utilizes billboards to communicate its mission and provide clear instructions on how to contribute. The billboards feature a clean and straightforward design. The 57357 logo, along with its Arabic counterpart, is prominently displayed, ensuring brand recognition. The campaign's key message, Sponsor surgical operations with your Zakat to treat children at Hospital 57357, is presented in Arabic, clearly communicating the campaign's purpose. The English translation, Children's Cancer Hospital Foundation - Egypt, is also included. The campaign provides clear instructions on how to donate, mentioning VISA MasterCard and the website address www.57357.org. The word (Ramadan) is prominently displayed, indicating the campaign's focus on the holy month. The overall design is simple and direct, focusing on clear communication of the donation message. the 57357 Children's Cancer Hospital Foundation aims to reach a wide audience and encourage donations during Ramadan. The combination of clear messaging, prominent branding, and easy-to-follow donation instructions effectively conveys the campaign's message to the target audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
