Cairo streets have been illuminated once again with a fresh wave of branding as AZZAR Legacy, a Reedy Group project in New Cairo, dominates outdoor branding billboards with its bold and sophisticated, recurring (OOH) campaign. The deep navy blue background adorned with gold details conveys high-end quality and sophistication, mirroring AZZAR Legacy's luxury brand profile. The large serif lettering and the subtle glitter sheen next to the word Legacy are used to strengthen the impression of perpetual luxury and exclusivity. In addition, the high visibility of the brand name Reedy Group in red ensures that the name of the developer is easily recognized. The back-to-back repetition of the billboards maximizes visibility so that the message is received regardless of driving direction by the observer. This OOH campaign checks all the right boxes in terms of brand recall and visibility, having focused on minimalist yet strong messaging, luxury appeal, as well as utilizing high traffic locations. AZZAR's new billboard campaign is the quintessential example of what luxury property brands must do with outdoor advertising. By focusing on sophistication, brand reaffirmation, and specific placement, Reedy Group effectively creates high brand recall while reaching upmarket homebuyers. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
