Skoda launches a brand new outdoor promotion campaign in the UAE with highly visible billboards calling the shots, pushing their brand and time-bound Ramadan offers. Following their prior showcase, the new campaign billboards have a fresh, clean visual design with bold branding of the Skoda brand identity. Use of the signature green logo against a black backdrop ensures clear visibility, since it is easy for passersby to recognize the brand at first glance. The first billboard makes use of a high-end setting with three Skoda vehicles positioned in front of a classy Arabian-themed architectural background that resonates with the cultural theme of Ramadan. The warm colors and gentle lighting together enhance the luxury appearance of the brand, which is appealing to a consumer market that values style, comfort, and sophistication. The billboards clearly convey the limited time promotion, with the message clearly written: Discover limited Ramadan offers from AED 59,950. The color green used for key phrases such as Ramadan offers and AED 59,950 makes them stand out, making it easy for prospective buyers to grasp the offer being advertised immediately. A straightforward call to action, 800-SKODA, is easy for interested buyers to know more. With the fusion of local cultural elements and a proper seasonal promotion, this billboard is highly effective in grabbing attention and driving conversions. The second billboard is brand-focused in its design, with a bold but straightforward style. The huge Skoda logo and supporting tagline European craftsmanship since 1895 reiterate the brand's history and tradition of quality. This billboard is an appropriate means of building brand awareness and positioning Skoda as a trusted auto manufacturer with decades of quality. The new campaign was spread across Dubai’s Digital screens in the first week of March. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
