INSITE OOH Media Platform

Midea has launched an OOH campaign in Cairo featuring Egyptian actors Sayed Ragab and Taha Desouky to promote its new "AI ECOMASTER" air conditioner. The campaign utilizes billboards to showcase the product's features and leverage the popularity of the featured celebrities.

The billboards feature a clean and modern design. The Midea and Miraco logos are prominently displayed, ensuring brand recognition. The phrase "The new AI ECOMASTER," is presented in Arabic, highlighting the product's novelty. The tagline "An air conditioner that sees its work," is also featured, emphasizing the product's intelligent functionality.

The campaign includes a website address, providing viewers with easy access to further information. The overall design is straightforward, focusing on clear communication of the product's features and the brand's association with the featured celebrities.

By featuring Sayed Ragab and Taha Desouky, Midea aims to connect with a wide audience and leverage the actors' popularity to promote its new air conditioner. The combination of celebrity endorsement, clear messaging, and prominent branding effectively conveys the campaign's message to the target audience in Cairo. The placement of these billboards in strategic locations throughout the city ensures high visibility and reach.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.