Tamer Hosny & WE for Ramadan 2025 to Bring Hearts Closer
As we reached Ramadan 2025 season, WE has launched a heartwarming OOH campaign across Greater Cairo, featuring superstar Tamer Hosny as its brand ambassador. The campaign, which replaces last Month's WE Gold promotion starring Ahmed Malek and Aya Samaha, takes a more emotional turn, focusing on the spirit of togetherness during the holy month.
The billboards showcase Tamer Hosny embracing two young girls in a warm, familial setting, accompanied by the slogan "Our Hearts Are Closer". The imagery and messaging align with the essence of Ramadan—strengthening bonds and staying connected with loved ones. Against a lush, festive backdrop, the ad exudes warmth, reflecting the role of WE in keeping families linked through seamless communication.
This OOH activation marks a shift in WE’s marketing strategy, moving from a product-driven approach to an emotionally resonant narrative. By leveraging Tamer Hosny’s widespread appeal, the brand ensures maximum visibility and engagement across Cairo’s high-traffic areas.
With this campaign, WE reinforces its position as a key telecom player during Ramadan 2025, using OOH advertising to emphasize connectivity, not just in technology but in human relationships as well.
For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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