Le Marche has launched an OOH campaign in Cairo to promote its upcoming furniture and décor exhibition, scheduled from April 10th to 13th at the Egypt International Exhibition Center in the Fifth Settlement. The campaign utilizes billboards to communicate the event's key details and attract attendees. The billboards feature a clean and informative design. The Le Marche logo, presented in a bright green rectangle with white lettering, is prominently displayed, ensuring brand recognition. The phrase The largest furniture and décor exhibition in Africa and the Middle East, is positioned above the logo, highlighting the event's scale. The tagline Since 1987 is also included, emphasizing the event's long-standing history. The campaign provides essential information about the event, including the dates, location, and key sponsors. A stylized image of a modern green chair is featured, giving potential attendees a glimpse of the design aesthetics they can expect at the exhibition. The Valu logo is prominently displayed, along with the phrase 18-month installments without interest | no down payment, highlighting a key financial incentive for attendees. The Jazeera Paints logo is also featured, identifying the event's official sponsor. The combination of event information, sponsor logos, and financial incentives effectively conveys the campaign's message to the target audience in Cairo. The placement of these billboards in strategic locations throughout the city ensures high visibility and reach. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
