INSITE OOH Media Platform

Richmind, a premium developer specializing in ultra-niche real estate, has launched an OOH campaign in Dubai to generate anticipation for its upcoming project at Al Marjan Island, developed in collaboration with Zaha Hadid Architects. The campaign utilizes large format hoardings to communicate the partnership and project's core themes, signaling Richmind's entry into the UAE market.

Zaha Hadid was a pioneering architect whose innovative designs and groundbreaking forms challenged the boundaries of architecture and urban design. Her work, characterized by its fluidity, dynamism, and integration of new spatial concepts, has left a lasting impact on the built environment. From award-winning museums and cultural centers to complex transportation hubs and visionary residential projects, Hadid's designs have reshaped skylines and redefined architectural possibilities around the world. Her legacy continues to inspire architects and designers, and her firm, Zaha Hadid Architects, remains a leading force in the field, carrying forward her vision of innovative and transformative architecture.

The hoardings feature a dark background, providing a sophisticated and elegant canvas for the visuals. The Richmind logo, along with its Arabic counterpart, is prominently displayed, ensuring brand recognition. The Zaha Hadid Architects logo is also clearly visible, emphasizing the collaboration. A stylized, white line drawing, reminiscent of Zaha Hadid Architects' distinctive design aesthetic, is featured centrally on the hoarding. The phrase "Nature's Majesty x Human Imagination," in Arabic and in English is included, highlighting the project's conceptual foundation.

The campaign's design is minimalist, focusing on clear communication of the partnership and project's themes. The combination of the Richmind and Zaha Hadid Architects logos reinforces the collaboration's prestige. The use of a dark background and white line drawing creates a sense of sophistication and exclusivity, aligning with Richmind's focus on ultra-niche real estate.

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