Mo Salah and Nancy Ajram for Vodafone Ramadan 2025 Living a Lifetime Moment
Pioneering telecommunications company Vodafone, has popped up on Greater Cairo’s OOH platform with a new campaign featuring the one-and-only professional football player, Mohamed Salah, along with the beloved artist Nancy Ajram. Vodafone’s previous successful OOH appearance was earlier in February 2025 when the brand used Asser Yassin’s star power to advertise for Vodafone Red. This time, Vodafone is back on track with a captivating branding campaign celebrating the holy month of Ramadan.
The ad visual shows Mo Salah and Nancy Arjam at an amusement park, where a Ferris wheel is shown in the background. Nancy Ajram is hugging her youngest daughter Lya while Mo Salah is portrayed holding his daughter, Makkah. The Vodafone logo surrounds them in a creative way while the main slogan of the campaign translates to “Together We’re Stronger.” The main tagline of the campaign translates to “Let’s Live” and also “A Moment in This World.” Another visual shows Nancy and Mo Salah next to each other while their photograph is taken against an aesthetically pleasing backdrop of the amusement park, which also reflects the festive vibes of Ramadan.
These photographs are snapshots from the official TV advertisement. A separate visual portrays Nancy Ajram and her daughter alone while another billboard portrays Mo Salah with his daughter Makkah alone. The campaign is widely distributed to grab the attention of the maximum number of viewers possible.
For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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