INSITE OOH Media Platform

Leading real estate company Al Ahly Sabbour is back on Greater Cairo’s OOH platform with a new and contemporary branding campaign featuring some of Cairo’s most prominent artists including; Ahmed El Saadany, Ingy El Mokadem, Sawsan Badr, Ahmed Ghozzi, Asmaa Galal and Mohamed Farrag to promote Al Ahly Sabbour’s name and build brand identity and familiarity. The brand’s prior successful OOH appearance was during February 2025 when the company was aggressively promoting AT-EAST development in Mostakbal City. The campaign is heavily distributed across the city to reach the maximum number of passersby and potential investors. 

One of the ad visuals shows Ingy El Mokadem while she looks like she’s in her bedroom while using the ad copy that translates to “I Go Home for The Warmth and Family.” Another visual portrays Ahmed El Saadany chilling next to a home lamp on a comfy sofa while using the ad copy “I Go Home and Chill on The Sofa.” Sawsan Badr, on the other hand, is displayed on an elegant sofa while the phrase “I Go Home To My Kids and My Grandchildren” is put into quotations as if she is talking. Another visual portrays Ahmed Ghozzi with the copy “I Wait For The Moment That I Get Home At.” Asmaa Galal is also shown chilling on a sofa and portraying the ad copy, “I Go Home Because of The Peaceful Times.”  Mohamed Farag is shown playing with his dog with the ad copy “I Run Home Because I Miss It.” 

AlAhly Sabbour began in 1994 with Engineer Hussein Sabbour's groundbreaking concept for a leading Egyptian engineering consultancy. His goal was to transform the real estate sector by prioritizing smart and sustainable development and by creating projects that showcased innovation.

Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to disclose information about Al Ahly Sabbour’s OOH campaign and more!