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Toyota UAE Drives into Ramadan with Eye-Catching Billboard Campaign
Toyota, advertised by Al-Futtaim Motors, features a new outdoor advertising campaign taking advantage of Ramadan as the perfect time to reach out to prospective buyers. The campaign comprises billboards throughout the UAE’s most strategic locations, promoting customized Ramadan offers on Toyota's best-selling SUV range.
The billboards display Toyota's SUV models, including the Land Cruiser, RAV4, and other models. The vehicles are shown in action poses and high-quality lighting to bring out their durability, luxury, and road presence. The blue-colored and beige backgrounds provide a tidy contrast that makes the cars more noticeable, sticking out from the city background. The color scheme is aligned with Toyota's brand aesthetics while being professional and modern-looking.
The billboards are both in English and Arabic to cater to the multicultural population in the UAE. The English billboard reads, "Your Ramadan Offer Is Yours to Choose," and the Arabic one says exactly the same thing. This renders the campaign inclusive, targeting both the local and expat communities.
The ad copy notes the campaign offers, including 0% finance options, Free service contracts, insurance, tint, and registration, Flexible payment plans such as ‘Buy Now, Pay Later’ and Drive-in lease options starting from AED 1,599 per month.
This campaign seamlessly balances visual impact, strategic communication, and cultural sensitivity. The quality visuals, bilingual messaging, and promotional directness make it an effective outdoor campaign, displayed upon Uni-Poles, Digital Screens and Lampposts.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
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