INSITE OOH Media Platform

Audemars Piguet, the Swiss luxury watch manufacturer, made a strong statement with its new outdoor advertising campaign in the UAE. Designed to commemorate the 150th anniversary of the brand, the campaign is an artful large-scale installation on prominent highways, combining artistic storytelling with a pioneering die-cut hoarding billboard design.

The campaign features giant die-cut billboards with a three-dimensional look that seamlessly combines luxury watches with idyllic scenery and landmark architecture inherent in the brand's heritage. The photographs feature two lavishly detailed Audemars Piguet watches, each enlarged to monumental proportions, standing guard on either side of a breathtakingly rendered vista of the Swiss countryside. This image effectively mirrors the brand's heritage, craftsmanship, and love for where it all started in Le Brassus, Switzerland.

By extending into the frame and using actual depth, Audemars Piguet's creative concept campaign engages and immerses its communications, unlike traditional rectangular billboards.

Audemars Piguet's campaign adeptly uses such billboards to tell a dramatic brand story. The juxtaposition of its upscale watches with pictures of its Swiss watchmaking history embodies the theme of tradition and innovation. The "150 Years" copy in the center validates a tradition of horological refinement, celebrating an achievement that most luxury brands never achieved.

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