Better Life climbs up on Dubai’s outdoor advertising platform with a new DOOH campaign promoting Better Life’s home appliances products in the festive occasion of Ramadan. Better Life’s previous successful OOH campaign was during December 2024 when the brand was also promoting “Save More. Pay Less. Live Better.” This campaign is a relatively new one that was launched during the fourth week of February and is considered a single-format campaign that utilizes digital screens across Dubai. One of the main visuals of the campaign shows a lantern that matches the Ramadan celebration, that says “25% OFF.” Another lantern next to the main one, shows a lantern that includes an oven inside of it and a washing machine. On the left is the Better Life logo and typo with the home appliances icons right below it. Another main visual of the campaign uses the main tagline “Let The Spirit of Ramadan Brighten Your Savings,” while it also uses the ad copy “Ramadan Kareem.” Also on this visual, is the unified Better Life logo along with the icons of home appliances below it. Better Life's primary brand color, purple, dominates the visual elements. This choice aligns with the color's traditional associations of royalty and leadership, suggesting wisdom, power, and creativity. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
