A striking red and white billboard campaign has launched in Greater Cairo, proclaiming that 'We’re Not Kidding/ Joking' and capturing the city's vibrant and resilient character. The campaign projects a strong, unyielding attitude through its direct message of breaking barriers. Its uncluttered, assertive design keeps the emphasis on the words, conveying a sense of strength. The energetic red accents and sweeping background create a feeling of movement and advancement, mirroring the relentless energy of Cairo. The color red is highly attention-grabbing and evokes intense feelings, including love and passion. on the other hand, although white is associated with purity and clarity, an overabundance of it can create a sense of emptiness and loneliness. What could this campaign’s brand be related to? The automotive industry? Foods and beverages? Real estate? Etc… The billboard, strategically positioned in busy areas, goes beyond simple advertising. It actively promotes a mindset of resilience and ambition, reflecting the city's own enduring nature. Its striking design ensures the message resonates with passersby and drivers alike, fostering a sense of hope and timely encouragement. Check out (MOOH), a dedicated media agency and analysis system active in Cairo & Dubai, to find out more information about this TBD campaign.
