Social services and non-profit organization, Al-Manfaz, climbs on Greater Cairo’s OOH landscape with a contemporary campaign, inline with the holy month of Ramadan 2025. The campaign indirectly encourages viewers to help out those in need through this organization who will assure that the benefits are tangible with regards to those in need. Ramadan is a holy and spiritual month for Muslims in Egypt, and older generations motivate each other along with youngsters to donate, or help with spreading kindness across the country. The billboard even embeds traditional decorations that families hang when it's Ramadan. Al-Manfaz has launched an OOH campaign at the right time, to showcase their main sponsors and partners and raise brand awareness and identity. The main ad visual portrays a tall building that seems to be in Downtown Cairo, with the ad copy that translates to “Everyday A Story,” on top of the building. On the building is a banner that says “Homes Full of Stories,” sending the message that we don’t know what the situation is for every household which means we need to donate and be kind for this Ramadan. The visual highlights that the campaign is organized by Focus Conceptual Events while portraying its logo on the top left of the billboard. On the left hand side of the billboard, the campaign displays the Platinum Sponsors of the ad which include; Etisalat and, and Egypt Air. On the right side, the OOH campaign shows that the event is Hosted By Tameer and the “Nutrition Partner is Nestle,” while the Official Appliances Partner is Zanussi. The Gold Sponsors are also shown which include Finance Investment Group, Maggi, and GLC, while the Silver Sponsors are Hilton and Nestle Pure Life. The bottom banner of the campaign shows even more sponsors that include the Official Radio Partners Nogoum FM and Nile FM, the Official Play Partner Society of Play, and the OOH Partner Outsite OOH. There are also many media sponsors included in the campaign that include What Women Want, Cairo 360, Lovin Cairo, Cairo Gossip and many more. All in all, the OOH campaign is very vibrant and colorful and is bound to grab the attention of consumers all around Egypt. This campaign is heavily distributed across Cairo in high-traffic areas to reach the maximum number of consumers and OOH audiences across Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
