Van Cleef & Arpels, A Legacy of Exquisite Gemstones and Craftsmanship. Renowned for its exquisite jewelry creations, Van Cleef & Arpels has a rich history intertwined with exceptional gemstones. The brand's legacy is built on a commitment to crafting pieces characterized by exceptional quality, invaluable stones, and meticulous craftsmanship. Van Cleef & Arpels launched a DOOH campaign in Dubai during the fourth week of February 2025, utilizing digital screens to convey a message of harmony during Ramadan. The campaign features calming visuals and a simple message, aiming to connect with viewers on a spiritual and emotional level. The digital screens display a serene scene with a twilight or dawn landscape. The background features rolling hills in soft shades of brown and purple, creating a peaceful atmosphere. Silhouettes of palm trees are positioned on either side of the screen, framing the central image. A crescent moon is visible in the sky, a symbol associated with Ramadan. Small white flowers are also scattered throughout the landscape, adding a touch of delicate detail. The message Let Ramadan enlighten our lives with harmony is presented in a clean, sans-serif font, positioned in the upper center of the screen. The text is in white, ensuring clear visibility against the darker background. The overall color palette is muted and calming, with soft purples, browns, and blues, reflecting the tranquility of the Ramadan season. Following the brand's previous OOH, this campaign's design and messaging are intended to resonate with viewers on an emotional level, aligning with the spiritual significance of the holy month. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
