El Abd Patisserie has launched an OOH campaign in Cairo to showcase its diverse range of sweets and pastries. The campaign utilizes billboards to present its products in a visually appealing manner, aiming to attract customers and reinforce its brand presence in the local market. The billboards feature a pastel-colored background, creating a soft and inviting aesthetic. Two large, round cakes are prominently displayed in the center of the advertisement. These cakes are presented on white plates, emphasizing their visual appeal. The cakes are decorated with various toppings and fillings, showcasing the variety of El Abd's offerings. A small, decorative lantern is positioned between the cakes, adding a touch of cultural relevance. The El Abd logo is clearly visible, featuring the brand name (El Abd) in Arabic, along with the phrase (Artisan Confectioner). The logo is placed within a pink circle, making it easily recognizable. A hotline number, 17111, is included in the lower left corner, providing a direct line of communication for customer inquiries. The overall layout is clean and straightforward, focusing on showcasing the product and brand. By using visually appealing images of its sweets and pastries, El Abd aims to entice potential customers and communicate the quality of its products. The combination of product photography, brand messaging, and easy-to-access contact information effectively conveys the campaign's message to the target audience in Cairo. The placement of these billboards in strategic locations throughout the city ensures high visibility and reach. ADA Heritage of Quality and Celebration El Abd Patisserie, a cornerstone of Cairo's culinary scene, was established in 1974 with the opening of its first branch on Talaat Harb Street in downtown Cairo. This marked the beginning of a journey to create a brand synonymous with high-quality Eastern and Western sweets, baked goods, and ice cream. A second branch followed in 1996 on 26th of July Street, further solidifying El Abd's presence in the heart of the city. Sharing Joy Through Diverse Offerings From its inception, El Abd has focused on sharing joy and celebration with its customers, aiming to bring smiles to Egyptian families through a diverse range of premium products. Freshly baked goods, such as croissants and danishes, are perfect for breakfast or snacks, while the brand's selection of Eastern and Western sweets and chocolates makes for ideal gifts during family visits, birthdays, and weddings. El Abd's ice cream, known for its rich flavor and natural ingredients, stands out as a preservative-free treat. Preserving Traditions, Embracing Innovation El Abd is also known for its seasonal offerings, bringing festive cheer during holidays like Eid Al-Fitr and Mawlid Al-Nabawi with meticulously crafted traditional sweets like Kahk, Petit Four, biscuits, and Halawa. The brand is committed to preserving the authentic taste of these beloved treats. In 2011, driven by customer loyalty, El Abd expanded its reach by distributing Ramadan essentials, Eid sweets, and new product lines like cookies through major supermarket chains across Greater Cairo and beyond. Strategic Expansion and OOH Dominance To further enhance accessibility, El Abd has been strategically opening new branches, growing from its 2019 opening in Mall of Arabia to its latest location in City Centre Almaza in 2023, now boasting a total of 11 branches across Egypt. El Abd Patisserie is known for its consistent and competitive use of outdoor advertising, especially during key seasonal periods like Ramadan, Eid Al-Adha, and Mawlid Al-Nabawi. This year, the brand continues its tradition of impactful campaigns with a strategic approach and wide distribution, utilizing various OOH formats in prime Cairo locations. This ensures high visibility and reinforces El Abd's strong market presence during these crucial times. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
