INSITE OOH Media Platform

SAADA is back on Cairo’s OOH arena with a contemporary campaign that makes the outdoor advertising scene in Egypt proud with the consistent brand ambassador Georgina Rodríguez. SAADA’s previous successful OOH appearance was during September 2024 when the brand was advertising for Sa'ada Sahel also featuring Georgina Rodríguez. The campaign is distributed on a massive scale across Greater Cairo to reach the maximum number of consumers and potential buyers. 

The OOH campaign by Horizon Egypt Developments’ prominently portrays the logo since Horizon Egypt Developments’ is the official advertiser of the campaign. One of the main visuals of the campaign portrays Georgina in a sparkly and shiny gold dress with another snapshot while talented dancers standing right behind her make a contemporary design. The main tagline of the campaign is “It’s Always Sa’ada,” which is also inspired by the television advertisement. Another visual portrays SAADA’s main logo and typo with a large desert mountain in the background. 

Another ad visual shows Georgina sitting on desert sands with mountains behind her with the main ad copy “See You, Summer 2025,” exciting everyone about the upcoming summer vacation. By leveraging celebrity endorsements and emphasizing a luxurious, exclusive atmosphere, Saada Sahel's marketing campaign successfully generates buzz and reinforces its status as a premium destination, attracting potential visitors and investors.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.