Following its recent Out-of-Home (OOH) campaign that positioned Better Life as the trusted go-to for home solutions in the UAE, the brand has returned with a fresh Digital Out-of-Home (DOOH) activation. This time, Better Life puts the spotlight on SMEG, its premium Italian appliance partner, reinforcing its commitment to high-quality kitchen solutions. The latest campaign, now live across Dubai’s digital billboards, highlights SMEG’s elegantly designed cooking ranges, including a bold red model that stands out. Alongside the striking visuals, the campaign promotes a 10% discount, making these premium appliances even more accessible. The inclusion of Arabic text further enhances the connection with the local audience, ensuring a wider reach. By leveraging digital screens in high-traffic areas, Better Life ensures maximum brand exposure, keeping SMEG top-of-mind for homeowners looking to upgrade their kitchens. This follows the brand’s continuous efforts to engage consumers through strategic and visually compelling outdoor advertising. With this latest campaign, Better Life strengthens its position in Dubai’s home appliance market, offering both innovation and style to discerning customers.
