A teaser campaign had hit billboards, giving audiences a cryptic message with a thought-provoking question, encouraging speculation, and creating intrigue that drives people to engage with the brand once the full campaign is revealed. The peculiar yellow billboards on Cairo roads caught passersby's attention; the sign bore nothing but a simple question Did you receive? sparked curiosity and speculation, giving several interpretations such as banking services with the question “Did you receive?” or could hint to marketing ploy by a courier, postal, or e-commerce platform asking customers if they have received their orders. The nearest interpretation of the Did you receive? teaser campaign is that it could be related to the real estate sector, as many real estate developers use similar phrases when notifying buyers about the delivery of their units, prompting them to check their status, this aligns with recent trends in the real estate market, where companies use suspenseful advertising to create anticipation for new residential projects or final unit deliveries, or Financial Institution, Banks and digital payment services often use similar language when notifying customers about transactions. Billboards were strategically positioned throughout Cairo, focusing on high-visibility areas, predominantly placed along the main roads, ensuring maximum exposure to vehicular traffic. The campaign gave special attention to bridges and highways, recognizing their importance as key transportation arteries within the city. It is worth noting that the teaser campaigns that leave out details are effective in generating sparked curiosity; the advertiser ensures that the audience actively participates in decoding the message, making the final reveal even more impactful as (استلمت)campaign has done. To know more about TBD OOH campaigns, price, locations, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
