HYA TV has released a D/OOH campaign all over Greater Cairo promoting their Ramadan roster of shows they are offering this season. This follows their previous appearance in March 2024. The channel for Arab women has arrived this season packed with joy and content that would undeniably satisfy. The brand has decided this season to reintroduce itself with a warm approach while also carrying its main ideology and purpose of being a place for Arab women to entertain themselves with all the shows that have been critically picked for Arab women. The brand has carefully chosen an ambassador for this campaign who is Bushra, a character of taste and a person who has always been concerned of women’s overall well-being and has always been attentive to women’s concerns. The visuals are very vibrant in an attempt to grab the attention of bystanders and motorists. The ad copy carries the brand’s logo in stunning colors that carry the brand’s character well, The colors are a mix of pink and blue that together create a sense of unconditional love, compassion, and calmness, all characteristics associated with women. The main tagline of the campaign is “The Channel For Arab Women,” and this tagline is in white, which helps sustain purity all while having Bushra centralized in the middle. Delve into the world of media and broadcasting out-of-home (OOH) campaigns with Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics system operating in Cairo and the United Arab Emirates.
