Real estate developer SODIC has brought back to the roads their OOH campaign for SODIC EAST with renewed artwork and slogans. Mixing the brand’s usual cartoon style artwork with real images, the ads combine slogans with assorted life-style facts, recreating an abstract branding style that matches the brand’s latest initiatives – though not providing any specific details about the project. The campaign hit the roads during the second week of May and can be seen on strategic locations across the Greater Cairo using mega signs, double-decker poles, large and x-large uni-poles, gates, and serial combinations.
