DFSK is taking over UAE roadside billboards with an awe-inspiring out-of-home campaign for Fengon IX7 and Fengon 600 models. China's most prominent automotive brand has entered hoarding grounds in Sharjah, marking a calculated effort to enhance brand presence in a highly competitive SUV market. This new campaign is DFSK's regional growth push. The imagery doesn't hold back for impact-led marketing—strong, forceful, and direct. The dark navy blue and black backgrounds impart a shiny, high-end appearance, elevating DFSK's image to the level of aspirations of the UAE's SUV-crazy audience. Against bright red and white copy highlighting the price points (AED 81,777 for the IX7 and AED 72,777 for the Fengon 600), the campaign skillfully focuses attention on what matters most: value and performance. The Ramadan-themed elements, such as lanterns and a mosque silhouette, discreetly weave cultural sensitivity into the message, making the campaign relevant and timely to the local community. Strategically positioned on Sharjah's main roads, DFSK's hoardings focus on heavy traffic points where target SUV buyers—professionals, families, and commuters—are sure to notice them. Positioning its products at strategic locations keeps them top of mind for customers for whom purchasing a new vehicle is in consideration. This launch also marks DFSK's intent to build a lasting presence in the UAE market with massive-size OOH campaigns making an initial sweeping impression. The new campaign hit Sharjah’s hoardings in the fourth week of February.
