Grand Prestige, Dubai's Newest Luxury Destination, Spotted on DOOH
Dubai’s luxury fashion landscape continues to evolve with the launch of a brand new outdoor advertising campaign by Grand Prestige. The high-end fashion and accessories retailer has taken to large-scale digital billboards in prime locations across Dubai to elevate brand awareness and engage its target audience.
Grand Prestige's billboards use a combination of big font, minimal design, and high-quality images to get their message across. The campaign employs three main visual samples, branding and information content with the store name, location, and contact details in both English and Arabic, the brand’s logo, as well as a simple presentation of an active shopper holding a Grand Prestige-branded bag, dressed in high-end apparel. The ad copy notes the location “Banyan Tree Dubai, Blue Waters Island" as well as a contact number.
The simple yet powerful campaign design is consistent with the expectations of a high-net-worth clientele. With the harmony of explanatory text and clear visuals, Grand Prestige gets its point across without overwhelming its audience.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
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