LOEWE has unveiled its latest DOOH campaign in Dubai for Spring 2025, featuring actress and brand ambassador Taylor Russell. The digital billboards showcase a striking image of Russell in a raw, cinematic setting, kneeling on a bed of fallen leaves, gazing into the distance with an air of quiet intensity. Dressed in a neutral-toned ensemble with a signature LOEWE handbag draped over her shoulder, she embodies the brand’s fusion of craftsmanship and contemporary edge. Dubai’s DOOH landscape provides the perfect backdrop for LOEWE’s unconventional approach, ensuring high visibility and engagement. Unlike traditional fashion campaigns, this one leans into storytelling, using Russell’s presence to create an evocative moment rather than a straightforward product showcase. The choice of digital screens allows for vibrant, high-resolution imagery that captivates passersby, reinforcing LOEWE’s avant-garde identity. Following the brand’s Paula’s Ibiza campaign, this new activation signals a shift towards mood-driven luxury advertising. Russell’s collaboration with LOEWE continues to strengthen, positioning her as the face of the brand’s evolving narrative. With Spring 2025 approaching, LOEWE’s DOOH campaign in Dubai sets the tone for a season where fashion and artistry intersect in bold and unexpected ways.
