Pioneering cosmetics and personal care brand Rexona rises on Greater Cairo’s OOH platform once again after its prior successful OOH appearance one month ago in January 2025, when it was advertising for 72-hour protection with its signature deodorant for men and women. The previous campaign is the exact same version, design, and message of the new campaign which makes this campaign a recurring one. The campaign features Mohamed Abdelmonem who is an Egyptian football player in SC Al Ahly. Another brand ambassador in the campaign is Hania El Hammamy who is an Egyptian squash player. These ambassadors are the same ones in the previous campaign. Rexona's advertising strategy focuses on conveying reliability and enduring confidence for everyday life through a visually impactful campaign. Employing its signature blue and clear white text, the ads feature active individuals to reinforce the brand's promise of 72-hour protection. This message of dependable performance is strategically placed on prominent billboards along Cairo's major highways and city centers, capitalizing on heavy traffic to maximize visibility and solidify Rexona's position as a leading personal care choice among diverse urban consumers. Rexona is leveraging Cairo's congested roadways and central hubs with a widespread billboard campaign. This strategic placement ensures maximum exposure to a captive commuter audience, reinforcing Rexona's position as a leading personal care brand. The campaign's extensive geographic reach demonstrates a deep understanding of Cairo's urban dynamics and ensures the message resonates with a broad spectrum of consumers. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
