Juhayna has always been a key player in Egypt’s dairy market, consistently introducing new products that cater to evolving consumer preferences. Their latest D/OOH campaign spotlights the launch of their authentic Turkish Labneh, a move that aligns with the growing local interest in Mediterranean and international flavors. This follows their previous pudding campaign, which focused on indulgence and variety. However, this new direction taps into the demand for natural, protein-rich dairy options. The billboard, with its green-dominant color scheme, exudes freshness and health, reinforcing the product’s all-natural qualities. Phrases like 100% natural, rich in protein, and free from vegetable oils serve as strong selling points, targeting health-conscious consumers. The visual design is straightforward yet effective: a clean, high-resolution image of the product, paired with appetizing serving suggestions. This direct approach ensures immediate recognition and recall, which is crucial in the competitive D/OOH advertising space. Compared to Juhayna’s previous pudding campaign, which played on indulgence and variety with a more playful and colorful aesthetic, this campaign leans toward simplicity and authenticity. The strategic placement of these billboards across Cairo’s high-traffic areas maximizes exposure, reinforcing Juhayna’s position as a brand that continuously evolves with market trends while maintaining its reputation for quality. It's worth mentioning that around one year ago, Juhayna came up with a new product, which was the stirred yogurt, and now they promote a new product, which means that the food & beverages brand adds a new product each year. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
