INSITE OOH Media Platform

Billboards from The Luxe Developers highlight their belief that individuality, quality, and luxury craftsmanship are the keys to creating future landmark buildings. The real estate company strives to build properties that showcase personal style and offer unique, high-end experiences. The Luxe Developers’ previous successful OOH appearance was during October 2024, and was advertising for “A New Landmark Unfolding,” launching a branding campaign to grain brand familiarity and recognition. The developers are currently back on billboards even stronger with a widely distributed campaign that is placed in both Dubai and Sharjah. The campaign is a relatively new one that was released during the fourth week of February and is considered a single-format campaign that utilizes hoardings. 

Rising at over 240 meters, La Mazzoni is a breathtaking property in Ras Al Khaimah that commands attention, offering a residence that transcends expectations. The ad visual portrays the indoor waterfall at La Mazzoni using the ad copy “Experience the Grandeur.” The campaign also includes an aesthetically pleasing photograph of the La Mazzoni building and its seafront view using a drone that’s high up in the air.The campaign prominently displays La Mazzoni’s official logo along with The Luxe Developers’ logo. The informative ad copy “Al Marjan Island, Ras Al Khaimah” points out where the establishment is located. 

The billboard also portrays a photograph of one of the interiors of the rooms or bedrooms, and it looks very elegant and sophisticated. The ad visual also prominently portrays a number for additional information. La Mazzoni, a 240-meter architectural marvel in Ras Al Khaimah, blends nature-inspired design with luxurious living. It features both serene natural spaces and vibrant amenities like rooftop pools and a "Tranquility Temple," offering fully furnished residences and an elevated lifestyle on Al Marjan Island.

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