INSITE OOH Media Platform

Leveraging data analysis and industry expertise, this report investigates the dynamic Egyptian outdoor advertising market, with a focus on the rise of DOOH media. We explore how this evolving landscape is impacting businesses within Egypt

Occupancy Rate 

Out-of-Home advertising saw a marginal uptick in January 2025, with occupancy rising to 86.5%, a 0.2% gain from December 2024.

Sector Analysis

Real Estate: Greater Cairo's real estate occupancy rate saw a significant 4.6% increase between December 2024 and January 2025.

FMCG Industry: The Fast-Moving Consumer Goods sector, including food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s, January 2025 showed a 0.2% decline in activity compared to December 2024.

Healthcare: A 0.5% reduction in outdoor advertising activity was observed in this industry when compared to December 2024.

Telecommunications: The telecommunications sector experienced a 2% loss in activity compared to November 2024.

Consumer Electronics: In January 2025, this industry activity registered a 1.2% gain compared to the prior month.

Year-on-Year Comparison

Occupancy Rate

Cairo's outdoor advertising market experienced a significant surge in activity in January 2025, with occupancy rates increasing by 8.5% year-over-year to 86.5%.

Sector Analysis

Real Estate: The real estate sector's outdoor advertising activity demonstrated a substantial 13.6% year-over-year increase. FMCG: The Fast-Moving Consumer Goods (FMCG) industry's outdoor advertising activity showed a 1.6% year-over-year decline. Healthcare: The healthcare sector's outdoor advertising activity registered a marginal 1.8% year-over-year decrease. Telecommunications: The telecommunications sector's outdoor advertising activity experienced a 3.9% year-over-year reduction. Consumer Electronics: The Consumer Electronics industry's outdoor advertising activity exhibited a 1.4% year-over-year decrease.

Conclusion

The January 2025 market insights reveal a stable overall occupancy rate for Cairo's Out-of-Home advertising, punctuated by significant year-over-year growth driven primarily by the real estate sector. While the market demonstrates resilience with a marginal monthly uptick, sector-specific performance varies considerably. Real estate's dominance, both month-over-month and year-over-year, highlights its strategic utilization of OOH, particularly DOOH. Conversely, sectors like telecommunications and FMCG experienced declines, indicating shifting advertising strategies or market dynamics. This report underscores the importance of granular sector analysis to understand the nuanced trends within Cairo's evolving OOH landscape and inform targeted business decisions.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.