Foodco launched an OOH campaign in Sharjah during the fourth week of February 2025, utilizing hoarding format to promote Shehrazade's diverse range of food products. The campaign focuses on showcasing the brand's ability to bring tastes from around the world to consumers, highlighting its variety and quality, following its previous OOH during March 2024. The hoardings feature a vibrant and colorful design. A light blue background provides a cheerful backdrop for the various food items displayed. The Shehrazade logo, featuring the brand name in both English and Arabic, is prominently positioned. The campaign incorporates images of various Shehrazade products, including rice, pancake mixes, and other food items, presented in their packaging. The visuals also include stylized food photography, showcasing prepared dishes made with Shehrazade products. The campaign features the phrases HEART OF THE TABLE in both English and Arabic, emphasizing the brand's central role in family meals. The Foodco logo is also visible, associating the campaign with the parent company. The overall design is busy and detailed, aiming to showcase the breadth of Shehrazade's product offerings. The combination of product imagery, brand messaging, and a focus on family meals effectively conveys the campaign's key message to residents and passersby in Sharjah. The use of hoardings in strategic locations throughout the city ensures high visibility and reach. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
