El Araby promotes latest Toshiba appliances

El Araby Group has launched a renewed OOH campaign to promote the new Inverter technology appliances from leading brand Toshiba.

  The ads use a call-to-action tone of voice to encourage people to ‘buy  the new Toshiba with inverter technology’ and feature varied appliances,  such as fridges, washing machines and smart TVs. Under the slogan “For a  happy home”, supplementary ad copy explains the selling points that  rely on electricity-saving and technology innovation.

Launched  during the second half of May, the campaign uses uni-poles, gates,  billboards, flags, and double-decker poles in various locations across  Greater Cairo.