Cosmetics and personal care brand LETOILE rises on the major billboard scene in the United Arab Emirates with a new contemporary and captivating campaign promoting its new and signature fragrances. This is considered the cosmetics and personal care brand’s very first appearance in Dubai and Sharjah’s OOH platform. This campaign is a multi-format one that utilizes hoardings, megacoms, and digital screens. The campaign uses the main tagline “5000+ Fragrances Find Yours” and embeds the ad copy “Grand Perfume Store in UAE.” The ad visual shows a big variety or collection of fragrances that are bound to grab the attention of consumers. The visual also points out that these fragrances are available at “Sahara Mall,” while including the store’s official website domain for people to visit. Another ad visual shows a zoomed-in photograph of a perfume bottle while using the ad copy “Find Yours” along with a location icon that says “Al Zahia” right beside it. The ad copy is available in both English and Arabic to reach the maximum number of OOH audience. The hoarding visual uses the main tagline while including the descriptive ad copy “Grand Perfume Store in UAE.” The ad copy is also translated into Arabic to reach passersby. This color is linked to intelligence, imagination, and inner peace. Lighter shades promote tranquility and may aid sleep. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
