SANIPEX Group launched a DOOH campaign in Dubai during the third week of February 2025 to promote Bystro Kitchen Appliances. The campaign utilizes digital screens to showcase the brand's premium indoor and outdoor culinary appliances and accessories, emphasizing their blend of style and functionality. The digital screens display a clean and modern design. The Bystro logo, BYSTRO KITCHEN APPLIANCES, is prominently positioned, ensuring brand recognition. The campaign features images of Bystro appliances, including a built-in multifunction oven, cooktop, and range hood, highlighting their design and features. The appliances are presented in a neutral color palette, with options in Matt Black Ferarra and stainless steel Turin, reflecting the brand's versatility. The campaign includes the message Available at BAGNODESIGN & SANIPEX GALLERY Showrooms, directing viewers to physical locations where they can experience the products firsthand. The visuals suggest a focus on high-quality materials and craftsmanship, reinforcing the brand's premium positioning. The built-in multifunction oven, noted for its 120L capacity, the largest in the market, is a key feature highlighted in the campaign. The combination of clear branding, product visuals, and information about availability effectively communicates the Bystro brand's value proposition and encourages viewers to explore the collection. The campaign emphasizes the brand's ability to cater to diverse kitchen styles and spaces, from expansive family kitchens to compact urban culinary spaces. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
