e& (etisalat and) launched a D/OOH campaign across Dubai and Sharjah during the third week of February 2025 to promote its business postpaid plans. The campaign utilizes a combination of digital screens and bridge billboards to reach a wide audience of business professionals and communicate the benefits of its offerings, following the brand's previous OOH during February 2025. The advertisements feature a bold red background, which is a signature color for the e& brand, creating a sense of energy and urgency. The e& logo is prominently displayed in the lower right corner, ensuring clear brand recognition. The 5G logo is also visible, highlighting the advanced connectivity features of the plans. The campaign incorporates both English and Arabic text, including Non-stop data & minutes for non-stop business and Uninterrupted data and calls support your business. The phrase Business Postpaid Plans clearly identifies the product being advertised. The visuals include images of business professionals, suggesting the target audience and the professional context in which the plans are intended to be used. These images are positioned to the left of the text, creating a balanced and visually engaging layout. The overall design is clean and straightforward, focusing on clear communication of the product's benefits and brand identity. e& aims to maximize its reach and generate interest in its business postpaid plans. The combination of bold colors, clear messaging, and relevant visuals effectively communicates the campaign's key message to business professionals in the UAE. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
