Talabat is making sure everybody is aware it's going to be a good Ramadan—literally. Its new OOH campaign reaches across Dubai, Ajman, and Sharjah, infusing streets with festive spirit in a big and warm presence. It's not the first instance of the delivery behemoth and mobile app capitilizing on OOH; its previous campaign highlighted their twenty years of experience. But this year, they're doubling up on warmth, nostalgia, and the togetherness of Ramadan, as well as being the place to get iftar and suhoor must-haves. Aesthetically, the campaign is a riot of color in a mix of tradition and modern branding. The dominant red hue is unmistakably Talabat, but softened with Ramadan iconography—lanterns, warm lighting, and the old family meal tableau. The It's Gonna Be A Good Ramadan slogan is more a reassuring pat than a business tag, riding the shared euphoria of the holy month. English and Arabic writing sit together in harmony, bringing the messaging within reach of the multicultural face of the UAE population. The photos are intimate and warm, showing groups of friends and families huddled together around food, catching that shared thrill at breaking fast. Strategically, Talabat has positioned these ads where they'll be most effective. Busy highways to strategic city intersections, placements ensure that commuters and pedestrians alike get to see them. The campaign goes as far as digital screens, and lampposts billboards, so it's practically impossible to escape. By spreading across three major emirates, Talabat is reinforcing its role as a household name, ensuring that whether you’re in Dubai’s fast-paced cityscape or the quieter streets of Ajman, the brand remains synonymous with convenience and connection during Ramadan. The campaign struck the UAE in the fourth week of February.
