Dubai’s outdoor advertising scene is no stranger to high-impact visuals, and Riddara’s latest OOH campaign takes full advantage of this. Using large-format hoarding displays, the campaign introduces the 100% electric 4x4 adventure vehicle, positioning it as a game-changer in the UAE’s off-road scene. Placed strategically in high-traffic areas, the billboard commands attention with its striking desert backdrop, reinforcing the vehicle’s rugged capabilities while highlighting its eco-friendly nature. The design is clean yet bold, featuring a powerful image of the car kicking up sand, symbolizing both power and sustainability. The key selling points—eight years of battery warranty, three years of service, and free insurance—are prominently displayed, making the offer clear and compelling for potential buyers. Leveraging Dubai’s premium hoarding locations, Riddara ensures maximum exposure to a diverse audience, from daily commuters to adventure seekers. The campaign’s visual storytelling effectively merges innovation with the region’s deep-rooted off-roading culture, appealing to drivers who want performance without compromise. In a city that thrives on luxury, speed, and sustainability, this OOH execution stands out as a strategic push toward the future of electric mobility.
