Living by the Sea, Curated by Dubai Harbour Residences on D/OOH
Shamal Holding and H&H Development have launched a D/OOH campaign in Dubai during the third week of February 2025 to promote their Dubai Harbour Residences project. The campaign utilizes a combination of digital screens and hoardings to showcase the project's luxurious offerings and attract potential residents.
The advertisements feature a sophisticated and elegant design. The phrase "DUBAI HARBOUR RESIDENCES" is consistently displayed, ensuring clear project identification. The campaign incorporates both English and Arabic text, including "4 bedroom apartments and luxurious penthouses" and "LUXURIOUS 1-4 BEDROOM APARTMENTS AND PENTHOUSES." The website address, DubaiHarbourResidences.com, is also prominently featured.
The visuals showcase luxurious interiors and serene outdoor scenes, reflecting the project's premium lifestyle. The color palette is predominantly neutral, with soft beige and cream tones, creating a sense of calm and sophistication.
The Shamal Holding and H&H Development logos are consistently placed, reinforcing brand association. The phrase "LIVING Courted by the Sea" is also included, emphasizing the project's waterfront location.
This OOH campaign follows the brand's previous OOH during September 2024; this time, by utilizing both digital screens and hoardings in strategic locations across Dubai, Shamal Holding and H&H Development aim to reach a wide audience of potential buyers. The combination of elegant visuals, clear messaging, and prominent branding effectively communicates the luxurious and desirable nature of the Dubai Harbour Residences project.
Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
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