INSITE OOH Media Platform

Bynd Developments has launched an OOH campaign in Cairo to promote MID Mall, a commercial development designed by Systematic Designs. The campaign utilizes combinations of large-format billboards strategically placed in prime locations and busy roads near 6th of October City to maximize visibility and reach potential investors and tenants, this OOH considered to be a continuous effort by the developer after the previous OOH during January 2025.

The billboards feature a bright yellow background, immediately drawing attention to the advertisement. The MID Mall logo, "MD Mall," is prominently displayed in a bold font, accompanied by the tagline "It's All Here." The Bynd Developments logo is also clearly visible, ensuring brand recognition. The campaign highlights key financial details, including a 5% down payment option and installment plans of up to 8 years. A hotline number, 19372, is provided for inquiries.

A visual representation of the MID Mall building is included, showcasing its modern architectural design. The "SHOP" signage on the building indicates the commercial nature of the development. The Systematic Designs logo is also present, acknowledging the firm responsible for the mall's design. The overall layout is clean and informative, effectively communicating the project's features and financial benefits.

By using a combination of billboards in high-traffic areas, Bynd Developments aims to generate interest and drive inquiries for MID Mall. The use of vibrant colors, clear messaging, and relevant visuals effectively communicates the project's value proposition to the target audience in Cairo.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.