India’s largest and most trusted spice brand, Everest, has taken a bold leap into the UAE market with its first-ever (OOH) campaign. As a household name in India, Everest has been synonymous with authentic flavors, quality, and culinary excellence for decades. Now, with a series of large-scale billboards strategically placed across key locations in the UAE, the brand is making its presence felt among the region’s diverse and food-loving audience. The campaign aims to introduce Everest as the go-to spice brand for both Indian expatriates and local consumers eager to explore the rich depth of Indian cuisine. The campaign’s creative execution is a masterclass in visual storytelling. The billboards prominently feature two of Bollywood’s biggest legends, Amitabh Bachchan & Shah Rukh Khan, enjoying a meal—a clear nod to the brand’s deep cultural roots and emotional connection with its audience. The imagery is warm and inviting, with rich, appetizing dishes placed front and center, showcasing the vibrancy and authenticity of Indian cuisine. The color palette leans into deep reds, golds, and warm tones, reinforcing themes of heritage, tradition, and indulgence. The tagline Taste the Best - Everest is simple yet powerful, emphasizing the brand’s premium quality. Additionally, the bilingual text in English and Arabic highlights the brand’s intent to resonate with the UAE’s multicultural demographic. Overall, the campaign is a well-crafted fusion of nostalgia, aspiration, and culinary excellence, positioning Everest as the spice of choice for every kitchen in the region. The billboards have been spotted all over Dubai & Sharjah upon hoarding boards and uni-poles.
