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Egypt Foods has launched a new OOH campaign for their fried potato chips brand Tiger, with a new “directional” view that will entertain viewers while commuting across the city.
  The ads emphasize Tiger’s revolutionary trend of turning a bag of chips  upside down. Along the slogan “The opening flipped… The world flipped”,  the artwork displays images upside down – the packs as well as the  background.
Launched during the second week of May, the campaign  uses mega signs, billboards, uni-poles, gates, double-decker poles, and  flags in various locations across Greater Cairo.

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