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Egypt Foods has launched a new OOH campaign for their fried potato chips brand Tiger, with a new “directional” view that will entertain viewers while commuting across the city.
The ads emphasize Tiger’s revolutionary trend of turning a bag of chips upside down. Along the slogan “The opening flipped… The world flipped”, the artwork displays images upside down – the packs as well as the background.
Launched during the second week of May, the campaign uses mega signs, billboards, uni-poles, gates, double-decker poles, and flags in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Egypt Foods
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Egyptian Brand
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