Bowfin Boats has released a D/OOH campaign all over greater Cairo in an attempt to raise awareness and create a buzz around the brand’s top notch boat manufacturing. The brand’s journey has started a long time ago where it began in 1987 when Fiberglare, the new phase of fiberglass engineering company set sail on a mission to revolutionize the world of boat manufacturing, and behind this great decision was a great amount of passion that has carried the brand to new heights. The brand’s main objective is offering excellence while having a dedicated approach to deliver the finest products and experiences. The brand also offers diversity in their offerings. Their roster is super impressive as they have a multitude of options that will definitely tickle all the right spots for any aquatically interested person. The visuals are super sleek and simple, carrying the brand’s nonchalant, luxurious esque to a very high extent that help illustrate the brand’s main ideology. The digital screens showcase a multitude of visuals from the simple black background with the brand’s logo and the main tagline that is “Crafted For Adventure, Designed For You” a power statement to say the least. The rest of the iterations are stunning visuals of these machines going to work and showcasing their amazingness. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
